The link between marketing instruments and customer perceptions
Manfred Bruhn; Dominik Georgi; Sven Tuzovic
| Year of publication: |
2009
|
|---|---|
| Authors: | Bruhn, Manfred ; Georgi, Dominik ; Tuzovic, Sven |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 8.2009, 1, p. 50-67
|
| Subject: | Bankmarketing | Bank marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Schweiz | Switzerland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003837024