The "locus continuum" of price increase perception : is communicating a good cause for price increases always beneficial?
Doreén Pick, and Stephan Zielke
| Year of publication: |
2024
|
|---|---|
| Authors: | Pick, Doreén ; Zielke, Stephan |
| Subject: | Attribution theory | Contractual services | Equity theory | Price fairness | Price increase communication | Switching | Preismanagement | Pricing strategy | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-05-2022-0345 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198414