The luxury strategy : break the rules of marketing to build luxury brands
Year of publication: |
2012 ; 2. ed.
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Authors: | Kapferer, Jean-Noël ; Bastien, Vincent |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Luxusgut | Marketing | Marketingpolitik | Luxuries | Luxury goods industry | Product management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël, (2009)
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Living it up : our love affair with luxury
Twitchell, James B., (2002)
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Produktmanagement in Nonprofit-Organisationen
Haßemer, Konstantin, (1994)
- More ...
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël, (2009)
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The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël, (2009)
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More on luxury anti-laws of marketing
Bastien, Vincent, (2013)
- More ...