THE MAGIC BULLET THEORY IN IT-ENABLED TRANSFORMATION
| Year of publication: |
1997
|
|---|---|
| Authors: | Markus, M.Lynne ; Benjamin, Robert I. |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 38.1997, 2, p. 55-68
|