The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Frank Azimont; Luis Araujo
| Year of publication: |
2010
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|---|---|
| Authors: | Azimont, Frank ; Araujo, Luis |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 6, p. 1010-1018
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| Subject: | Tankstelle | Filling station | Marktsegmentierung | Market segmentation | Category Management | Category management | Konsumentenverhalten | Consumer behaviour |