The Management of Continuous Product Development : Empirical Research in the Online Game Industry

by Wei Huang

Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Research Design and Analysis Method -- Chapter 4 Overview of the Chinese Game Industry and Online Game Development -- -Chapter 5 Quantitative Analysis of Continuous Product Development -- Chapter 6 Management of flexibility in continuous product development -- Chapter 7 Management of exhaustion in continuous product development -- Chapter 8 The impact of user interactions on freemium game performance -- Chapter 9 Conclusion.

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Year of publication:	2022
Authors:	Huang, Wei
Publisher:	2022.: Singapore : Springer Nature Singapore 2022.: Singapore : Imprint: Springer
Subject:	Game Development \| Online Game \| Continuous Product Development \| User Interaction \| Freemium Business Model \| Product Operation \| Computerspiel \| Video game \| Geschäftsmodell \| Business model \| Innovationsmanagement \| Innovation management \| Produktentwicklung \| New product development \| Innovation