The management of marketing knowledge in the early phases of the innovation process
Pamela Adams
| Year of publication: |
2009
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|---|---|
| Authors: | Adams, Pamela |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 4.2009, 2/3, p. 113-128
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| Subject: | Innovation | Innovationsmanagement | Innovation management | Wissensmanagement | Knowledge management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881567