The manager's guide to distribution channels
Linda Gorchels; Edward J. Marien; Chuck West
| Year of publication: |
c2004
|
|---|---|
| Authors: | Gorchels, Linda ; Marien, Edward J. ; West, Chuck |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XII, 225 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans |
| ISBN: | 0-07-142868-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001830111