The market orientation-innovation relationship : the benefit of a distinction between a responsive and proactive market orientation
Mateja Bodlaj
| Year of publication: |
2008
|
|---|---|
| Authors: | Bodlaj, Mateja |
| Published in: |
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-7-5. - 2008, p. 31-41
|
| Subject: | Innovation | Slowenien | Slovenia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003797526