The market orientation of R & D : a recommendation for minimizing new product risk
| Year of publication: |
[1965]
|
|---|---|
| Authors: | Hanan, Mack |
| Publisher: |
[Washington] : American Management Association, Research and Development Division |
| Subject: | Industrieforschung | USA | Produkt | Neues Produkt | Marketingmanagement | Marketing management | Risiko | Risk | Produktentwicklung | New product development | Innovation |
| Extent: | 22 p illus 28 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001557618