The market value of rhetorical signals in technology licensing contracts
Thu (Jordan) Truong, Stephan Ludwig, Erik Mooi, Liliana Bove
| Year of publication: |
2022
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|---|---|
| Authors: | Truong, Thu (Jordan) ; Ludwig, Stephan ; Mooi, Erik A. ; Bove, Liliana |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 489-501
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| Subject: | Automated text analysis | Contracts | Enforcement | Monitoring | Technology licensing | Lizenz | Licence | Vertrag | Contract | Vertragstheorie | Contract theory | Technologietransfer | Technology transfer | Patent |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.07.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494065