The marketing-accounting interface : problems and opportunities
Kalle Kraus; Håkan Håkansson; Johnny Lind
| Year of publication: |
2015
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|---|---|
| Authors: | Kraus, Kalle ; Håkansson, Håkan ; Lind, Johnny |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 3-10
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| Subject: | marketing-accounting interface | inter-organisational relationships | networks | Unternehmensnetzwerk | Business network | Unternehmenskooperation | Inter-firm cooperation | Strategische Allianz | Strategic alliance | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286984