The Marketing Advantages of Strong Brands
Year of publication: |
2012
|
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Authors: | Hoeffler, Steve |
Other Persons: | Keller, Kevin Lane (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Markenimage | Brand image | Marketingmanagement | Marketing management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The Journal of Brand Management, Vol. 10 No. 6, pp. 421-445, August 2003 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2003 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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