The marketing management process and heuristic devices: an action research investigation
| Year of publication: |
2003
|
|---|---|
| Authors: | Vignali, Claudio ; Zundel, Mike |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 21.2003, 4-5, p. 205-219
|