The Marketing Mix Redefined and Mapped: Introducing the MIXMAP Model
| Year of publication: |
1994
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|---|---|
| Authors: | Vignali, Claudio ; Davies, B.J. |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 32.1994, 8, p. 11-16
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