The marketing performance blueprint : strategies and technologies to build and measure business success
Paul Roetzer
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Roetzer, Paul |
| Publisher: |
Hoboken, New Jersey : John Wiley & Sons, Inc |
| Subject: | Marketingmanagement | Marketing management | Performance-Management | Performance management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 229 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-118-88343-3 ; 978-1-118-88358-7 ; 978-1-118-88357-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010411330