The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility
| Year of publication: |
1994
|
|---|---|
| Authors: | Piercy, Nigel F. ; Morgan, Neil A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 29.1994, 3, p. 167-178
|
| Publisher: |
Elsevier |