The marketing research curriculum : closing the practitioner-academic gaps
Year of publication: |
2019
|
---|---|
Authors: | Vriens, Marco ; Brokaw, Stephen ; Rademaker, Douwe ; Verhulst, Rogier |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 5, p. 492-501
|
Subject: | analytics | big data | client interaction skills | gap analysis | interpretation of data | marketing curriculum | Marktforschung | Market research | Lehrplan | Curriculum | Big Data | Big data | Betriebswirtschaftsstudium | Graduate business education |
-
Incorporating an analytics mindset into the audit curriculum
Luo, Yan, (2021)
-
The accounting curriculum and the emergence of Big Data
Dewu, Khadija, (2019)
-
Examining the adoption of big data and analytics curriculum
McLeod, Alexander, (2017)
- More ...
-
Unleashing Hidden Insights - Business insights need to be extracted and prepared for impact.
Vriens, Marco, (2008)
-
Rademaker, Douwe, (2006)
-
Staple Food Purchase in Small Cities in India : A Managerial Implication
Mohanty, Suva Kanta, (2020)
- More ...