The marketplace of life? : an exploratory study of the commercialization of water resources through the lens of macromarketing
Year of publication: |
2015
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Authors: | Patsiaouras, Georgios ; Saren, Michael ; Fitchett, James A. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 1, p. 23-35
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Subject: | water | marketing | public policy | commercialization | scarcity | macromarketing | Wasserversorgung | Water supply |
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