The meaning of "Light" and "Ultralight" cigarettes : a commentary on Smith, Stutts, and Zank
Janet Hoek and Timothy Dewhirst
| Year of publication: |
2012
|
|---|---|
| Authors: | Hoek, Janet ; Dewhirst, Timothy |
| Other Persons: | Smith, Karen H. (reviewed) ; Stutts, Mary Ann (reviewed) ; Zank, Gail M. (reviewed) |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 223-231
|
| Subject: | consumer deception | product descriptors | risk perceptions | smoking | tobacco | Rauchen | Smoking | Konsumentenverhalten | Consumer behaviour | Zigarette | Cigarette | Tabakwaren | Tobacco product | Tabaksteuer | Tobacco tax | Wahrnehmung | Perception | Tabakindustrie | Tobacco industry |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679212