The meaning of store image and store atmosphere in the store choice process
Sanda Renko, Gianpaolo Vignali
| Year of publication: |
2006
|
|---|---|
| Authors: | Renko, Sanda ; Vignali, Gianpaolo |
| Published in: |
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings. - Hamburg : Kovač, ISBN 3-8300-2194-1. - 2006, p. 61-71
|
| Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Firmenimage | Corporate reputation | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Kroatien | Croatia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003280090