The meanings of branded products: a cross-national scale development and meaning assessment
Year of publication: |
2008
|
---|---|
Authors: | Strizhakova, Yuliya ; Coulter, Robin A. ; Price, Linda L. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 2, p. 82-93
|
Subject: | Markenartikel | Brand | USA | United States | Rumänien | Romania | Ukraine | Russland | Russia |
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