The measurement of cumulative advertising effects
Kristian S. Palda
| Year of publication: |
1964
|
|---|---|
| Authors: | Palda, Kristian S. |
| Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
| Subject: | Werbungsbetrieb | Vereinigte Staaten | Massachusetts | Theorie | Theory | Werbung | Advertising | Messung | Measurement |
| Extent: | 101 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Zugl.: New York: Univ., Diss., 1963 |
| Notes: | Liegt vor als Xerokopie Bibliogr. S. 99-101 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000055703