The measurement of housing preferences in the Analytic Hierarchy Process

The paper focuses on adaptation of the AHP method to elicit housing preferences on the rental market. To assess the applicability of AHP method for residential market analyses, a survey was conducted on a group of students from Cracow University of Economics, Poland. The students were asked to evaluate the importance of particular criteria when selecting an apartment. We identified the major methodological difficulties of utilization of AHP method in applied research on preferences and decision-making on the housing market. Potential solutions to mentioned limitations were also presented.