The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory
Ying Wang, Li Huang, Jixin Li and Yang Yang
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Ying ; Huang, Li ; Li, Jixin ; Yang, Yang |
| Subject: | China’s 5A-class tourist resort | content analysis | destination branding and marketing | fantasy proneness | influencing mechanism | mental imagery | moderated mediation model | Tourism slogan | travel intention | unique selling proposition | China | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Verkauf | Selling | Destinationsmanagement | Destination management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2019.1568950 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179416