The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention
| Year of publication: |
2013
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|---|---|
| Authors: | Lee, Yoon-Joo ; Haley, Eric ; Yang, Kiseol |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 32.2013, 2, p. 233-254
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