The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Year of publication: |
2019
|
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Authors: | Ferreira, Mateus ; Zambaldi, Felipe |
Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 21.2019, 1, p. 45-64
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Subject: | Medienmanagement | Media management | Markenführung | Brand management | Social Web | Social web |
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