The mediating role of customer engagement on brand involvement and emotional brand attachment
Shehla Qaiser, Muhammad Adnan Bashir, Muhammad Yasir, and Syed Muhammad Fahim
| Year of publication: |
2021
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|---|---|
| Authors: | Qaiser, Shehla ; Bashir, Muhammad Adnan ; Yasir, Muhammad ; Fahim, Syed Muhammad |
| Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2791-3139, ZDB-ID 2798394-8. - Vol. 9.2020/2021, 2, p. 19-40
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| Subject: | Brand involvement | emotional brand attachment | online customer brand engagement | consumer behavior | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Emotion | Kundenintegration | Customer integration | Markentreue | Brand loyalty | Markenartikel | Brand | Markenimage | Brand image | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012628303