The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Yun Kyung Oh; Jihong Min
| Year of publication: |
2015
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|---|---|
| Authors: | Oh, Yun Kyung ; Min, Jihong |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 4, p. 1311-1322
|
| Subject: | Mobile Application | Mobile Advertising | Popularity Rank | In-app Purchase | Mobile Anwendung | Mobile application | Werbung | Advertising | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Ranking-Verfahren | Ranking method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011350583