The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction
| Year of publication: |
2008
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|---|---|
| Authors: | Mogilner, Cassie ; Rudnick, Tamar ; Iyengar, Sheena S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 2, p. 202-215
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