The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities
Year of publication: |
2014
|
---|---|
Authors: | Almeida, Stefânia Ordovás de ; Dholakia, Utpal M. ; Hernandez, José Mauro C. ; Mazzon, José Afonso |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 3, p. 196-209
|
Subject: | Service support | Online community | Peer-to-peer problem solving community | Knowledge management | Social identity | Freedom of expression | Customer education |
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