The moderating effect of technology and marketing know-how in the regional-global diversification link : evidence from emerging market multinationals

Jie Wu, Nitin Pangarkar, Zefu Wu

Year of publication:	December 2016
Authors:	Wu, Jie ; Pangarkar, Nitin ; Wu, Zefu
Published in:	International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 6, p. 1273-1284
Subject:	Regional diversification \| Global diversification \| Technology know-how \| Marketing know-how \| Emerging market multinationals \| Diversifikation \| Diversification \| Multinationales Unternehmen \| Transnational corporation \| Schwellenländer \| Emerging economies \| Technologietransfer \| Technology transfer

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