The moderating effects of in-store marketing on the relationships between shopping motivations and loyalty intentions
Jaratchwahn Jantarat and Randall Shannon
| Year of publication: |
December 2016
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| Authors: | Jantarat, Jaratchwahn ; Shannon, Randall |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 5, p. 566-588
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| Subject: | In-store marketing | loyalty intentions | shopping motivations | retailing | fashion apparel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Online-Handel | Online retailing | Textilhandel | Textile distribution | Mode | Fashion | Einzelhandel | Retail trade | Taiwan | Verkaufsförderung | Sales promotion | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1159242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625190