The moderating effects of three reference groups on Asian pleasure travelers’ destination value
Year of publication: |
October 2017
|
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Authors: | Kim, Miyoung ; Qu, Hailin |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 7, p. 892-904
|
Subject: | Reference group influences | customer-based brand equity | CBBE | Asian | pleasure travelers | Markenimage | Brand image | Asien | Asia | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management |
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