The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
| Year of publication: |
2010
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| Authors: | Tangari, Andrea ; Folse, Judith ; Burton, Scot ; Kees, Jeremy |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 39.2010, 2 (1.7.), p. 35-51
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