The moderating role of high- and low-involvement product types on customer loyalty and satisfaction in banking : an Australian perspective
Mercedez Hinchcliff, Elias Kyriazis, Grace McCarthy and Michael Mehmet
| Year of publication: |
2023
|
|---|---|
| Authors: | Hinchcliff, Mercedez ; Kyriazis, Elias ; McCarthy, Grace ; Mehmet, Michael |
| Subject: | Customer loyalty | Customer satisfaction | Multi-group analysis | Retail banking | Service quality | Smart-PLS | Kundenzufriedenheit | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Australien | Australia | Bankgeschäft | Banking services |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-01-2023-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470763