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The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction
Yi, Youjae, (2003)
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty
Yi, Youjae, (2004)
The role of customer affection and trust in loyalty rebuilding after service failure and recovery
La, Suna, (2012)