The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Xueming Luo; Maxwell K. Hsu; Sandra S. Liu
| Year of publication: |
2008
|
|---|---|
| Authors: | Luo, Xueming ; Hsu, Maxwell K. ; Liu, Sandra S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 202-214
|
| Subject: | Beziehungsmarketing | Relationship marketing | Institutionenökonomik | Institutional economics | Unternehmenserfolg | Firm performance | Marketingtheorie | Marketing theory | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003725640