The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Huifeng Pan and Hong-Youl Ha
| Year of publication: |
2022
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|---|---|
| Authors: | Pan, Huifeng ; Ha, Hong Youl |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 2, p. 601-622
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| Subject: | Attitudes | Food quality | Longitudinal study | Mobile promotions | Online reviews | Website trust | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Website | Online-Marketing | Internet marketing | Vertrauen | Confidence | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2021-0852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164481