The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Jieqiong Ma, Jie Yang, Boonghee Yoo
| Year of publication: |
2020
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|---|---|
| Authors: | Ma, Jieqiong ; Yang, Jie ; Yoo, Boonghee |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 108.2020, p. 375-389
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| Subject: | Emerging markets | Product evaluation | Consumer ethnocentrism | Personal values | Brasilien | Brazil | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Russland | Russia | Soziale Werte | Social values | Schwellenländer | Emerging economies | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.12.031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175402