The moderating role of religiosity on nonprofit advertising
Year of publication: |
2014
|
---|---|
Authors: | Hopkins, Christopher D. ; Shanahan, Kevin J. ; Raymond, Mary Anne |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 2, p. 23-31
|
Publisher: |
Elsevier |
Subject: | Nonprofit | Religion | Social responsibility | Advertising |
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