The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a brand and its advertising on brand attitudes
Year of publication: |
June 2017
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Authors: | Choi, Nak Hwan ; Chang, Chen ; Kim, Min-Ji |
Published in: |
Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 1738-8112, ZDB-ID 2920574-8. - Vol. 13.2017, 3, p. 65-86
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Subject: | Brand Attitude | Human Values | System Confidence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | China | Vertrauen | Confidence | Soziale Werte | Social values | Markenimage | Brand image | Markenartikel | Brand |
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