The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Hong-Youl Ha
| Year of publication: |
2017
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|---|---|
| Authors: | Ha, Hong Youl |
| Published in: |
Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 23.2017, 3, p. 420-437
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| Subject: | B2B relationships | firm performance | Switching costs | switching intentions | Wechselverhalten | Switching behaviour | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |