The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship
Ho Huy Tuu; Svein Ottar Olsen; Pham Thi Thuy Linh
| Year of publication: |
2011
|
|---|---|
| Authors: | Ho Huy Tuu ; Olsen, Svein O. ; Pham Thi Thuy Linh |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 5, p. 363-375
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Risiko | Risk | Wissen | Knowledge | Vietnam | Viet Nam |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272079