The moral compass of identity : ethical predispositions predict the importance consumers ascribe to their group and individual identities
Year of publication: |
2025
|
---|---|
Authors: | Nasa, Jayant ; Rotman, Jeffrey D. ; Mercurio, Kathryn R. ; Staton, Mark G. ; Vocino, Andrea |
Published in: |
Journal of the Association for Consumer Research : JACR. - Chicago, IL : University of Chicago Press, ISSN 2378-1823, ZDB-ID 2844608-2. - Vol. 10.2025, 1, p. 11-23
|
Subject: | Persönlichkeitspsychologie | Personality psychology | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Unternehmenskultur | Corporate culture |
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