The more the better? : Arousing merchandising concepts and in-store buying behavior

Andrea Gröppel-Klein; Dorothea Baun

Year of publication:	2002
Authors:	Gröppel-Klein, Andrea ; Baun, Dorothea
Publisher:	Frankfurt (Oder) : Univ., Fak. für Wirtschaftswiss.
Subject:	Konsumentenverhalten \| Consumer behaviour \| Verkaufsförderung \| Sales promotion \| Werbewirkung \| Advertising effects \| Ladengestaltung \| Store design \| Deutschland \| Germany

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