The more the better? : the negative effect of disseminators' donations in online donation
Guowei Zhu, Jinfeng Lu, Li Zhou, Yingyu Luo
| Year of publication: |
2023
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|---|---|
| Authors: | Zhu, Guowei ; Lu, Jinfeng ; Zhou, Li ; Luo, Yingyu |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1179-1195
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| Subject: | disseminator | donation | empathy | perceived responsibility | tie strength | Fundraising | Emotion | Konsumentenverhalten | Consumer behaviour | Altruismus | Altruism | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21803 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291827