The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Luca Cian; Sara Cervai
| Year of publication: |
2011
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|---|---|
| Authors: | Cian, Luca ; Cervai, Sara |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 14.2011, 2, p. 138-159
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853880