The multinational enterprise : theory and history

Mark Casson (Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK), with Peter Buckley, Teresa da Silva Lopes, Lynda Porter and Nigel Wadeson

This book summarises Mark Cassons recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.--

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Year of publication:	[2018]
Authors:	Casson, Mark ; Buckley, Peter J. ; Lopes, Teresa da Silva ; Porter, Lynda ; Wadeson, Nigel
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Internalization theory \| Multinationales Unternehmen \| Transnational corporation
Description of contents:	Introduction and overview -- Marketing and brands -- Supply chain coordination -- Methodology and the theory of the firm -- Risk management Table of Contents [gbv.de]

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Extent:	xi, 355 Seiten Illustrationen 16 x 24 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 12 Beiträge
ISBN:	978-1-78811-005-1 ; 978-1-78811-006-8
Other identifiers:	10.4337/978-1-78811-006-8 [DOI]
Classification:	Wettbewerb ; Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011852415