The Nature and Methodological Implications of the Cognitive Representation of Products.
| Year of publication: |
1987
|
|---|---|
| Authors: | Johnson, Michael D ; Fornell, Claes |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 14.1987, 2, p. 214-28
|
| Publisher: |
University of Chicago Press |